There are trips that remain in our memories not only for the landscapes or the gastronomy, but for the stories we were told along the way. And those stories have a key protagonist: the tourist guide. Every February 21st, International Tourist Guide Day is celebrated, a perfect occasion to thank those who make each destination an unforgettable experience.

These professionals play a crucial role by being the bridge between visitors and the destinations they explore, offering cultural, historical and contemporary interpretations that enrich the travel experience.

More than a tour, an adventure

A good guide not only helps us tour a certain place; he also immerses us in the essence, helps us understand its culture, its customs and even its best-kept secrets. If you have ever been a tourist and marveled at a story about an ancient castle, local anecdotes in a market or felt part of history at an archaeological site, it was probably thanks to a guide who knows his area like the back of his hand.

Their work goes beyond telling stories

Guides also avoid risks, know the safe routes and know how to act in case of unforeseen events. They are the true guardians of responsible tourism, promoting a balance between enjoyment and respect for the environment. In addition, many of them are locals, so their vision is authentic and full of personal experiences. Today, travel apps and online information have changed the way we explore the world.

However, no GPS or audio guide can match the warmth, interaction and personalization that a guide offers. What's the point of reading about the history of a temple if no one tells you the myths and legends that surround it with the passion of someone who has heard them since childhood?

Traveler safety

Their presence not only improves the travel experience, but also gives tourists peace of mind, allowing them to enjoy themselves without worries, helping them to avoid risks such as:

• Natural hazards: In destinations with extreme climates, difficult terrain or dangerous wildlife, guides know the safest routes and how to react to unforeseen events.
• Scams and theft: Being familiar with tourist areas, they warn about inflated prices and areas where theft is frequent.
• Health issues: They know which foods or drinks may be risky, as well as guiding tourists in case of local illnesses.
• Cultural and legal barriers: They explain rules and customs to avoid uncomfortable or legal situations, such as offensive gestures, inappropriate clothing or local prohibitions.
• Loss and disorientation: In labyrinthine cities or complex natural environments, they help travelers stay on the right route and avoid getting lost.

What experiences do they usually share with tourists?

• Personal stories and anecdotes: They recount urban legends, local myths and experiences from their childhood or their relatives in the place, making the destination come to life in a unique way.
• Customs and traditions: They explain rituals, festivities and daily practices that tourists would hardly discover on their own, such as local celebrations or ways of greeting.
• Authentic gastronomy: They recommend restaurants and typical dishes that only locals know, taking them to try traditional flavors away from the more commercial tourist sites.
• Local language and expressions: They teach phrases, idioms and gestures that residents use, allowing for better interaction with the community.
• Secret places and off the beaten track: They show special corners, panoramic views, hidden markets or cafes with history, providing a more genuine experience.
• Perspectives on history and current events: Beyond historical data, they share how social, political and economic changes have impacted their community and the current way of life.

International Tour Guide Day is an opportunity to recognize the value of these professionals and the impact they generate on the experience of each traveler. By celebrating this day, we also promote more sustainable tourism, where the stories, customs and identity of each region are respected, preserved and appreciated.

So next time you travel and have the opportunity to join a guided tour, don't hesitate to do so. Ask, listen, learn and enjoy, because maybe that guide who is showing you the world with passion will make your trip unforgettable.